For my Nonprofit Management portfolio, I chose to study the structure of dance businesses and organizations. As a passionate arts advocate, I wanted to look at how dance nonprofits exist in the sector. I am interested in dance organizations specifically as I have been dancing for nineteen years. In the future I plan to open my own dance studio alongside my family. This analysis will be helpful to me as I make the decision to operate as a nonprofit or for-profit business.
I am most interested in learning through this analysis:
What do dance nonprofits do? What is the structure of running a not-for-profit dance studio? How are they evaluated? How are dance nonprofits organized and operated? How has COVID-19 effected dance nonprofits?
I have chosen for my research to hone in on Pennsylvania dance nonprofits as this is potentially the region I will be residing in post graduation. I have performed with a local dance nonprofit, Schuylkill Valley Regional Dance Company (SVRDC), and have decided to research them further for my portfolio. Located in Phoenixville, I am able to have large access to information on the nonprofit, which I will be discussing throughout these pages.
Overall, dance nonprofits whether a dance studio or company have set artistic and cultural goals as well as a mission statement. There is some type of social goal that they have to make their community better. The artistic mission of dance companies is to produce a performance while also securing resources and strategies to gain audience success and social impact (Barrio‐Tellado).
The people who care most about dance organizations are dancers themselves as well as any supporter of the arts. These type of people are interested in watching live performances and value dance as art. Their interests can also include supporting music, physical art, performance and opera.
What motivates dance nonprofits is the passion the performers and audience members have for the art form. No one wants to watch unmotivated dancers onstage. Specifically, the more well known, larger ballet/modern dance companies make sure to provide high class talent and are highly selective in their dancers. There are little to no mistakes allowed onstage, which also explains the reason for why these organizations can charge so much in tickets for their performances. The quality and attention to detail by each dancer, choreographer and backstage support is made evident by the success of a production.
Barrio‐Tellado, M. J., Herrero‐Prieto, L. C., & Murray, C. (2020). Audience success or art for art’s sake ? Efficiency evaluation of dance companies in the United States. Nonprofit Management and Leadership, 31(1), 129-152. doi:10.1002/nml.21411.